YouTube and CAA are broadening their collaboration to safeguard artists from artificial intelligence, now extending this protection to encompass the creative talents across all platforms owned by Alphabet.
The agreement, originally designed for CAA clients including acclaimed actors, leading NBA and NFL athletes, to detect and handle AI-created content with their likenesses on YouTube, is now extending its reach to encompass creators too.
The creators involved in the enhanced collaboration encompass MrBeast, Mark Rober, Dr. Mike, Marques Brownlee, Estuda Matemática, and Flow Podcast.
The testing is scheduled to start this year, aiming for broad accessibility of the technology. Besides flagging content created by AI that uses someone’s likeness, the tool will provide users simple ways to submit removal requests via YouTube’s privacy complaints procedure.
The growth follows YouTube's announcement in September that they were working on a new feature. synthetic singing identification technology Through Content ID, which enables partners to automatically identify and control synthetically created vocal tracks. This system was introduced following an AI-produced track featuring impersonations of Drake and The Weeknd that achieved significant popularity. attention in 2023 .
YouTube has shown backing for laws like the TAKE IT DOWN Act and the NO FAKES Act of 2025. This act is set to be reintroduced on Wednesday by Senators Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN).
Over the past twenty years, YouTube has led the way in managing rights at scale, recognizing the significance of working alongside partners to address these challenges preemptively. We are now leveraging this experience and our commitment to collaboration to guarantee the ethical implementation of new technologies.
AI tools," stated Leslie Miller, the YouTube vice president of public policy, in a statement. "We express our gratitude to Senators Coons and Blackburn, along with Representatives Salazar and Dean, for their pioneering work on the NO FAKES Act. This act aligns with our continuous endeavors to safeguard both content creators and viewers, embodying our dedication to fostering an environment where AI is utilized ethically.
The NO FAKES Act of 2025 has also received support from organizations such as the Recording Industry Association of America and the Motion Picture Association.
America’s foundation lies in robust individual rights and freedoms, and the non-partisan NO FAKES Act introduced today continues that enduring legacy. This bill sets up sensible and transparent guidelines for digital duplicates, aiding both content creators and pioneers to flourish," said Morna Willens, senior policy advisor at RIAA. "We appreciate YouTube's cooperation and endorsement of this strategy, particularly their initiative in implementing fresh regulations.
protections without having to wait for new laws."
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