YouTube on Wednesday announced an expansion of its pilot program designed to identify and manage AI-generated content that features the “likeness,” including the face, of creators, artists, and other famous or influential figures. The company is also publicly declaring its support for the legislation known as the NO FAKES ACT This initiative focuses on addressing the issue of AI-created duplicates that mimic an individual's appearance or vocal characteristics to deceive people and produce damaging material.
The firm mentions that they worked together with the bill’s sponsors, Senators Chris Coons from Delaware who belongs to the Democratic Party and Republican Marsha Blackburn from Tennessee, along with various stakeholders in the same sector such as the Recording Industry Association of America (RIAA) and the Motion Picture Association (MPA). These senators plan to unveil the new version of this legislative proposal during a press event. conference on Wednesday.
In a blog post, YouTube outlines its rationale for ongoing backing, noting that although it recognizes the ability of AI to "transform creative expression," it acknowledges this technology also has drawbacks.
The statement from the post indicates, "We are aware of the dangers associated with AI-created material, which may include misuses or the generation of damaging content. It is thus crucial for platforms to tackle these issues preemptively."
The NO FAKES Act offers a sensible approach moving forward as it concentrates on finding the optimal method to achieve a balanced solution.
safeguarding through ingenuity: empowering people to alert platforms directly about issues
They think these AI-created images should be removed. This notification procedure is essential as it enables platforms to differentiate between legitimate content and damaging falsifications—without it,
YouTube states that platforms cannot make well-informed decisions.
The company introduced Its similarity recognition system in collaboration with the agency Creative Artists Agency (CAA) in December 2024.
The new technology expands upon YouTube’s initiatives with its current Content ID system, designed to identify copyrighted materials within users' uploaded videos. Like Content ID, this program aims to automatically spot infringing content—specifically, simulated faces or voices created using AI tools, as noted by YouTube. explained earlier this year.
For the first time, YouTube is revealing a roster of the show's initial group of beta testers. This includes prominent YouTubers such as MrBeast , Mark Rober , Doctor Mike , the Flow Podcast , Marques Brownlee , and Estude Matemática .
Throughout the test phase, YouTube plans to collaborate with content creators to amplify the technology and fine-tune its control features. Additionally, the firm mentioned that the initiative will gradually include a larger number of creators moving forward. Nonetheless, YouTube has not specified when they anticipate making the resemblance detection system available for broader use.
Along with the facial recognition technology pilot , the firm has also formerly updated Its privacy procedure includes permitting individuals to ask for the deletion of modified or artificial content that mimics their appearance. It also added likeness management tools This allows individuals to identify and control how artificial intelligence portrays them on YouTube.