The most recent firm to make significant strides into AI production is Fremantle.
The Got Talent and Poor Things The maker has introduced Imaginae Studios, which they claim is "specially crafted to leverage the capabilities of Artificial Intelligence."
The unit will employ a group that aims to "utilize every AI solution, technology, and tool for the benefit of the creative sector, fostering experimentation, innovation, and foresight," as stated in a press release from Fremantle.
Andrea Scrosati, who serves as both the COO of Fremantle Group and CEO of their European division, has led the introduction of a new venture. This marks the second fresh brand launched by Fremantle within the week, coming right after the creation of Fremantle Sports.
AI production remains a contentious subject in TV and film circles, with ITV meeting significant pushback and intense criticism Following advertisements for a Head of Generative AI Innovation aimed at overseeing "an AI-driven transformation" within ITV Studios and ITVX, entities like Mediawan have emerged. AI production chief roles searching for less expensive, more effective manufacturing methods.
Ours is and will remain the commitment to equip creators with top-notch tools and unparalleled support to produce outstanding content for global audiences," stated Scrosati. "Artificial Intelligence presents amazing new possibilities to turn concepts into visuals, videos, sounds, and artworks. The purpose of Imaginae Studios will precisely be this—to act as a link connecting exceptional human ingenuity with advanced tech, nurturing a haven of creativity where invention intersects with exploration.
We think that every robust AI tool needs a skilled imaginative mind to steer its capabilities. Be part of our team as we redefine narrative arts, allowing your drive for content production and the benefits arising from new ideas to thrive together.
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