The Golden State Valkyries are reshaping how a new sports organization should be established right from inception. Being the Women's National Basketball Association’s 13th team and also the latest addition, they have recently welcomed an important athlete to join them: Sephora. This renowned cosmetics company has come aboard as a founding sponsor, contributing glamour, strong local ties in the Bay Area, and plenty of dazzle for this startup campaign.
Under the agreement, Sephora takes on the role of the official beauty partner for the team and gains naming rights to their 31,800-square-foot training center based in Oakland, which will henceforth be known as the Sephora Performance Center. Additionally, this collaboration encompasses presenting sponsorships for both the Valkyries' Content Day and Training Camp events.
Teaming up with Sephora aligns perfectly with the Valkyries' goals," stated franchise president Jess Smith in a press statement. "Sephora isn’t only at the forefront of beauty; they also have strong ties to the Bay Area, much like ourselves." She added, "With our advanced Sephora Performance Center based in Oakland and exclusive content we plan to produce, this collaboration will offer real advantages to our athletes while providing supporters an unparalleled view into the team’s journey as we kick off our first season.
The modern, cutting-edge complex will be adorned with Sephora branding from end to end—including the basketball courts, rest areas, changing rooms, and lounges. Athletes will sport Sephora logos on their training uniforms, effortlessly merging top-tier athletics with high-end cosmetics.
We're delighted to be a founding partner of the Golden State Valkyries and back a team dedicated to women's empowerment, self-expression, and excellence," said Zena Arnold, Chief Marketing Officer at Sephora USA. "Teaming up here in our common backyard highlights how closely aligned our brand values are, and we’re excited to have Sephoras presence not just physically but also within an organization where confidence and performance flourish.
Following their tradition as Valkyries, this collaboration extends much further than just branding. Enthusiasts can anticipate special backstage experiences along with a comprehensive digital content series throughout the entire season accessible through the team’s platforms. Additionally, Sephora will maintain a noticeable presence within the Chase Center, where the Valkyries play, featuring an arena kiosk presenting selected merchandise and a Sephora Sounds DJ station showcasing up-and-coming underrepresented musicians.
Sephora has become part of an outstanding group of founding sponsors like CarMax, JPMorgan Chase, and Kaiser Permanente. This association underscores the team's dedication to fostering innovation, engaging with the community, and celebrating cultural values.
The partnership announcement comes after the Valkyries reached an impressive milestone. achievement In an unprecedented move, the newWNBA team has sold 10,000seasonticketsbefore theirfirstgame—settingarecordforanexpansionclub. The historic event comes justweeks beforetheirdebutonMay16againsttheLosAngelesSparks.NatalieNakasemakeshistoryasthefirstAsianAmericanheadcoachintheweeklyleague.
The Valkyries are beginning to make waves both culturally and commercially. This pioneering collaboration establishes a new benchmark at the crossroads of women’s athletics, style, and grooming. Whether they're starting the game or touching up before halftime, the squad can rely on Sephora to assist them in getting their game face ready.
The article was initially posted on www.swimsuit.si.com as The WNBA's Golden State Valkyries have announced Sephora as their founding partner in a multi-year agreement. .