Instagram seems to be discreetly trying out locked Reels that viewers must unlock using a code along with a given clue. This feature provides an easy method for boosting interaction between creators and their audience; however, it might also serve as a means for creators and public figures to distribute special Reels exclusively among their most committed followers, who are presumably better at solving these clues.
For instance, a creator might secure a reel using the clue "my birthday" or "my dog’s name" to provide special content exclusively for dedicated fans.
The social networking platform owned by Meta was noticed testing the feature On its Design account, it posted a locked reel encouraging viewers to "Enter secret code." The clue for the code is “the 1st number in the caption.” Here, the code is “threads”—a nod to the initial hashtag listed in the caption. Upon unlocking the reel, you'll encounter a banner stating “coming soon,” seemingly signaling that the Design account will debut a new presence on Threads.
Instagram did not reply to Massima’s inquiry regarding further details about this feature, yet the trial was noticed during tests conducted on a publicly accessible profile.
This new capability might also enable content producers and businesses to introduce promotional activities or advertising initiatives deviously. As an example, they could utilize restricted Reels for unveiling products or generating excitement prior to releases.
For typical users, this fresh addition might offer an enjoyable means of sharing material exclusively with certain buddies.
Certainly, many individuals might prefer not to interact with locked reels or take the time to hunt for hidden codes, particularly as Instagram is inundated with an overwhelming variety of content and functionalities.
It’s important to mention that the new test feature bears some resemblance to what Instagram offers. “Reveal” feature This allows you to share a concealed Story which your followers can reveal by messaging you directly. The introduction of this feature was aimed at fostering deeper interactions within the platform and increasing user participation, having been rolled out earlier last year.
Just like any other test feature, it remains uncertain when or whether Instagram intends to fully introduce locked reels.