The next time you take a flight, you might receive one. Meta Quest 3 To keep you amused with blended reality encounters and films after the successful launch of Meta’s latest trial initiative. However, it seems to be undermined by its use for advanced in-flight advertisements.
Travel Mode was introduced for Quest headsets just under a year ago. to enable you to utilize your VR device during a flight afterward during a railway trip Typically, the car's motions would disrupt your headset's sensors, but travel mode employs a "fine-tuned" algorithm, as stated by Meta, which compensates for the aircraft's movement without causing disturbances.
Initially, Meta declared a collaboration with Lufthansa aimed at offering in-flight entertainment for passengers traveling in the Allegris Business Class Suite (select flights). This allowed them to engage in various activities such as playing virtual chess, practicing meditation exercises, and previewing virtual sightseeing spots.
Currently, after facilitating travel for 4,000 passengers, both Meta and Lufthansa are celebrating the program’s success and have declared their intention to expand this service to additional airlines and routes soon. This news has me extremely enthusiastic.
Apart from enhancing in-flight entertainment for a more immersive experience—potentially making movies appear as though they're playing on a large virtual screen rather than the small one attached to the back of the seat ahead—I'm also keen on those onboard relaxation methods designed specifically for anxious travelers.
I'm okay with air travel, but many folks find it quite stressful. Imagine using a VR headset to transport yourself to a calmer place instead. Incorporating useful mindfulness techniques might help them have a much smoother flight without feeling overly anxious.
One aspect I'm not fond of, however, is the potential use of Quest headsets for in-flight advertisements – which was also recently mentioned in a blog post by Meta.
Lufthansa and Cupra, part of the Volkswagen Group, have collaborated to develop an "in-flight test-drive application." According to Meta, individuals using headsets will be capable of personalizing their very own Cupra vehicle and interacting with the CUPRA Tavascan while virtually exploring the streets of Barcelona and a simulated Cupra dealership — providing insights into the various models offered by the company.
It seems likely that this will be an optional experience for users instead of being imposed upon them. However, I still find myself concerned that it diminishes the potential revolution that VR headsets could bring to in-flight entertainment by turning it into just another platform for pushing advertisements. While a thrilling Cupra-branded flight simulation might have been acceptable, what they’re offering now feels much more intrusive and unpleasant.
I continue to think that in-flight virtual and mixed reality will be fantastic—my experience with it was quite promising. Xreal One AR glasses On some recent excursions — however, only time will tell if this develops into something enjoyable or merely turns into yet another means of selling us products.
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