Following last week’s announcement Of an immersive version of "The Immersive". The Wizard of Oz scheduled to make its first appearance at the Las Vegas Sphere this summer, Google revealed It leverages sophisticated AI technology to revitalize the timeless movie.
"The incredible potential of generative AI, coupled with Google’s resources and knowledge, is enabling us to accomplish something remarkable," stated Jim Dolan, CEO of Sphere Entertainment. in a statement April 8th, Wednesday. "What we required was an ally capable of challenging limits."
He mentioned that Google was "the sole company prepared to tackle this challenge on the planet's most high-resolution LED screen."
The major technology company based in the San Francisco Bay Area mentioned that their team used comprehensive resources from Warner Bros.' archives to enhance the AI models, leading to substantial improvements throughout the 1939 movie. This included upgrading the visual quality to a 16K resolution suitable for the Sphere’s enormous 160,000-square-foot LED screen.
Ravi Rajamni, who leads generative AI engineering at Google Cloud as its managing director and global head, mentioned to The Wall Street Journal that Al has influenced more than 90% of the film.
Google emphasized that the initiative, formally known as "The Wizard of Oz at Sphere," encompasses pioneering engineering along with the joint effort of thousands of contributors including creators, programmers, visual effects specialists, and more. This technological advancement will enable this rendition of the movie to display numerous characters on screen concurrently, departing significantly from the original film's editing approach.
Dolan further suggested that this technology could allow for additional sensory experiences like adjusting temperature and scent controls when "The Wizard of Oz" is shown at the Sphere starting August 28th.
Our collaboration with Sphere on 'The Wizard of Oz at Sphere' beautifully illustrates how we can extend the frontiers of generative AI to create thrilling new audience engagements—and open up fresh avenues for studios and creators," stated Thomas Kurian, CEO of Google Cloud, in a release. "It’s truly rewarding to contribute to this bold initiative aimed at introducing a beloved American tale to a whole new cohort of viewers.
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