Google has now verified that Reddit utilizes Gemini to drive Reddit Answers, an internal AI search A tool designed for Reddit users. Unlike initial reports suggested, a Google public relations spokesperson informed Mashable that Reddit Answers had been merged with Gemini before the official announcement.
A beta version of Reddit Answers Launched in December, Google provided fresh insights into how Reddit Answers operates using Gemini during the Google Cloud Next event on Wednesday. According to them, the tool leverages Gemini “to assist individuals in locating information, recommendations, discussions, and insights more efficiently within the conversations and communities spread throughout Reddit.” press release .
Thanks to an existing collaboration between Google and Reddit , enabling access to Google Cloud’s Vertex AI platform, Reddit Answers utilizes Google’s Gemini AI model along with various other tools. Consequently, Reddit Answers offers an AI search experience akin to Google products employing Gemini, such as the independent chat function within Google Search. AI Overviews and AI Mode — except using responses taken directly from the Reddit community.
"The incorporation of Vertex AI Search into Reddit Answers allows users to locate necessary information faster and with greater precision, as well as effortlessly explore discussions relevant to them," stated Michael Clark, President of North America GTM at Google Cloud, in the press statement.
The launch of ChatGPT caused significant disruption in the search industry and forced Google to hurriedly keep pace in the artificial intelligence competition. According to a recent poll conducted by a media organization, Future discovered that as many as 27 percent of American searchers already utilize AI tools such as ChatGPT rather than using Google (although, the poor quality of recent) Google Search results It may also be a contributing factor).
Google has implemented substantial modifications to its search engine aimed at revitalizing user engagement. These updates encompass features such as AI Overviews and AI Mode, along with a licensing agreement to train their models using data from Reddit content. After the Reddit-Google partnership was revealed, Reddit's discussion forums were also gained much greater visibility in Google Search .
As Gemini drives Reddit Answers forward, the two firms become increasingly interconnected.
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