EXCLUSIVE With aspirations to discover talent using AI-driven technology for a cutting-edge entertainment studio and management firm, GRAiL has been established by advertising executive/director Davide Bianco and producer/brand strategist Jeff Krelitz.
The focus will be original production, advertising and client representation in a specific lane: the rapidly expanding medium of film makers advancing storytelling using AI in all platforms.
A computer scientist and innovative technologist with expertise in generative AI, Bianca has also emerged as a prominent figure in the realm of AI-driven filmmaking. Previously serving as the Chief Creative Officer at BCN Visuals, an esteemed creative and production company, she co-directed the internationally televised AI commercial for Coca-Cola entitled "Holidays Are Coming" towards the end of last year. Additionally, Krelitz brings experience from his role as both a producer and the ex-CEO of Heavy Metal Magazine. The strategic advisors joining GRAiL’s panel include seasoned producer Adrian Askarieh known for “Hitman,” along with Bob Teitel, who produced “Bob Marley: One Love” and currently holds a position at State Street.
"David and Jeff’s comprehensive approach to GRAiL and their primary focus on keeping artists in charge of the AI tools set them apart, making participation in the project feel both novel and thrilling," stated Askarieh. Teitel mentioned his enthusiasm about collaborating with David and Jeff on this initiative, noting that assisting creators and filmmakers share their narratives via this innovative and swiftly developing AI technology will greatly advantage storytellers across various sectors of the entertainment industry.
GRAIL's representative list begins with AI filmmakers such as Davide Bianca (Coca-Cola – Holidays Are Coming, ZERO Shot), Kavan The Kid ( Star Wars - The Ghost Apprentice, Those Who Stay ), PhantomX ( Spiral, Time Vice ), Kim Landers ( LEADS, Nox ), Aashay Singh ( Veil, Multiverse of Mine ), Guido Callegari ( HARU G-16, DockRidge ), Ryan Patterson ( Final Round, Sacred Mountain ), Alexandre Tissier ( Echoes Of Regret, Mindlift ), Jan-Willem Bloom ( The Obsidian Rift, Bibbot Saves Christmas and Rogier Hendriks ( Caterpillar – Hollow, Within Temptation – Raise YourBanner ).
Krelitz said the venture is "creating a new model for creators, performers and storytellers to come together", said Krelitz. "Being inclusive and respectful of performers and their concerns during this rapid acceleration of creative ability is a priority for us. The more inclusive we are with talent on every level as the ai story telling space grows will make for more interesting content across all mediums. We're fortunate to be on the bleeding edge of this new era."
GRAiL’s key feature is “Delray,” their exclusive end-to-end production system. This comprehensive tool integrates various AI components to smoothly cover all stages of creation—from concept generation and visual style refinement through performance capturing, animation, color correction, and advanced composite work. Designed as a cohesive workflow solution, Delray stands out due to its use of predictive analytics and emotional response tracking for continuous fine-tuning during live projects. Privately backed, GRAiL collaborates with numerous international companies within the ad industry. Additionally, they're currently preparing for an upcoming animated show adapted from Pete Townshend's graphic novel published by Image Comics under the title Life House—the inspiration behind The Who's rock opera sequel following Tommy. Some parts of this project evolved into the iconic multi-million-selling record Who’s Next featuring hit tracks like Baba O’Reilly and Won’t Get Fooled Again. These compositions will also form integral pieces of the original Life House soundtrack.
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