Spotify has responded to rumors about changes in its advertising policy following threats from subscribers to terminate their accounts.
Why It Matters
Spotify is the biggest platform for music streaming The platform worldwide boasts over 600 million monthly active users as stated in the latest quarterly reports.
What To Know
"A rumor is spreading that Spotify might be inserting advertisements even for premium music listeners," as stated by the streaming giant's official account on what was previously known as X. Twitter , an account posted on Tuesday in a message seen over 2.7 million times within just 14 hours.
A key attraction of Spotify Premium, costing $11.99 monthly, lies in the fact that subscribers can listen without ads, contrasting with the free tier. Additional benefits of Premium encompass offline playback, the option to select specific tracks, unrestricted skips, and enhanced audio quality.
However, speculation circulating on social media suggested that a new “ Premium Plus” subscription level might be necessary to eliminate advertisements. A person cautioned on X: "I am going to cancel my subscription indefinitely, as will countless others."
One user cautioned, “Do not insert any advertisements into my Spotify Premium; otherwise, I will cancel it right away.” A loyal customer added, “If even a single ad appears, I’m terminating my subscription.”
Some people showed surprise, saying things like "EXCUSE ME?? WHEN DID SPOTIFY START PLACING ADVERTISEMENTS DURING SONGS?" and, "I just installed a new music application because I'm worried Spotify might start showing ads even for premium members."
Spotify stated in a now-removed posting, "This rumor is unfounded. The experience of premium music streaming will stay without advertisements."
Spotify did not clarify where the rumors originated. Recently, some users on the Spotify Community forum shared their experiences of encountering advertisements on the supposedly ad-free Premium tier. The company attributed this issue to a technical glitch that has since been resolved.
A user highlighted Spotify's statement from February regarding a renewed multi-year agreement with Warner Music Group. This partnership aims to enhance additional premium subscription levels and introduce specialized content packages.
The presence of ads in paid subscription services has long been a contentious topic. Streaming platforms such as Netflix and Disney+ Both have been criticized for potentially integrating ads into their paid subscription models.
In 2022, Disney+ unveiled an ad-supported tier priced at $7.99 per month, matching the cost of their previous ad-free option. Those subscribers who preferred staying ad-free were transitioned to the so-called "premium plan," available for $10.99 each month.
Netflix introduced an advertisement-supported plan. outline that in the same year, across several nations such as the U.S.
In response to premium users' concerns regarding advertisements within podcast episodes, Spotify stated, "Advertising typically accompanies podcasts."
"This has ben the case since the early days of podcasts, and continues to be true today, including on Spotify. Therefore, even as a Premium user, you may receive ads when playing a podcast."
What People Are Saying
Spotify said: A rumor is spreading that Spotify plans to insert advertisements during premium music streaming. However, this rumor is untrue. Premium music streaming remains and will continue to be free of ads.
One X user wrote Spotify is one of those subscriptions that I’ve maintained for many years and I really don’t plan on canceling anytime soon. It’s a service that operates smoothly, and I’m quite satisfied with it. Should they introduce advertisements even in the premium version, I’ll leave. I might shift to an alternative platform or revert to my previous method.
A different social media participant on Twitter: I wouldn’t mind having ads even on the premium version.
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