By joining the OCA Seed Commercialization Initiative, Soorty Enterprise is addressing the persistent issue of making secure, non-GMO cotton seeds available in Pakistan. This collaboration also aims to enhance the traceability of sustainably sourced cotton within the country.
Through involvement in this initiative, SOCI has the capability to provide farmers with consistent access to high-quality, non-genetically modified seeds, representing a major step forward in the production of organic cotton.
Soorty Agriculture Ventures' Traceability Head Dr. Yousaf stated, "With the adoption of project digitization, we are transforming farmer support services using contemporary technologies. We ensure traceability via the digital bale passport and reinforce our efforts with a specialized seed lab. Through the introduction of the updated ROC initiative, we aim beyond promoting sustainability; we seek to uplift farmers, increase openness, and define the direction of ethical farming practices."
Soorty's strategy for sustainability covers a wide range of initiatives such as regenerative and organic agriculture, improvements in recycling processes, enhanced tracking capabilities, and fair production methods.
The firm incorporates ethical procurement, a cutting-edge mindset, community involvement, and online openness to show that jeans manufacturing can be carried out in a way that advantages both the planet and people throughout the supply network.
Soorty's extra efforts towards sustainability involve fostering social improvement and revamping Pakistan's cotton industry through eco-friendly methods.
The SOCI and the Soorty Rainfed Agriculture Initiative (SRAI) play crucial roles in these endeavors by supplying non-genetically modified, morally sourced cotton that helps revitalize depleted soils. Through these programs, farmers gain economic security, educational resources, and continuous assistance. Additionally, they incorporate tracking mechanisms and secure equitable opportunities within the marketplace for producers.
Second Life, a trademark line of reclaimed cotton goods belonging to the Soorty group, strengthens Soorty’s dedication to sustainability by transforming consumer and industrial waste into new, trackable denim items.
Soorty is also aiming to obtain Regenerative Organic certification by the end of this year. This certification will enhance Soorty’s current organic initiatives focused on improving soil health and promoting biodiversity.
Additionally, the firm has launched an initiative aimed at giving both brand partners and ultimately customers insight into where their cotton comes from. By the end of this year, they plan to introduce QR-coded cotton bales, allowing users to check the origin of their cotton and enhance transparency across the supply chain.
The newly established Soorty Seed Integrity Lab represents another investment in quality assurance. The lab is equipped to conduct off-season testing in climate-controlled environments, assess fibres purity, verify GMO-free seeds, and measure sustainability metrics to uphold industry standards.
Soorty has also partnered with digital agriculture platform SAWIE to empower farmers by providing them with access to data analytics and artificial intelligence through a digital agricultural platform. A formal agreement was signed on 22 January as part of Soorty’s dedication to enhancing cotton-growing communities in Pakistan.
SAWIE CEO Dr Khalid Mahmood stated, "With SAWIE Trace, we are facilitating complete transparency from field to final product, guaranteeing each stage adheres to sustainable practices. Our integration of regenerative and organic farming methods seeks to minimize the environmental impact of cotton production, boost water efficiency, elevate soil quality, decrease carbon output, and increase farmers' earnings. This collaboration represents an important move toward a more accountable and environmentally conscious textiles sector."
Soorty is introducing measures aimed at bolstering women’s positions within agricultural areas and transitioning to digitalized financial processes to enhance clarity and effectiveness for everyone participating.
In August last year, Soorty Enterprises declared itself as the pioneering organization in Pakistan aiming for net-zero greenhouse gas emissions by 2050, with the Science-Based Targets initiative (SBTi) endorsing its short-term emission reduction goals. .
"Soorty, an OCA ally, aims to enhance sustainable cotton production in Pakistan" was initially developed and released by Just Style , a Massimaowned brand.
This website includes information added in good faith solely for broad reference purposes. The material provided here isn’t meant to serve as advice upon which you can depend, nor do we offer any explicit or implicit assurances regarding its precision or thoroughness. Before making any decisions based on the contents of our site—whether acting or deciding against—you should seek specialized or professional guidance.