- Canon apparently decided against implementing certain scheduled price reductions for two of their cameras.
- The decline in sales of the EOS R7 and EOS R10 in the U.S. is being attributed to tariffs.
- Blackmagic has also recently announced price increases for their cameras in the U.S. market.
For those who follow technology closely, concerns over U.S. tariffs are difficult to avoid at the moment—and this might be having tangible effects on the camera market, as evidenced by reports suggesting that certain anticipated price reductions from Canon have been scrapped.
The reliable Canon Rumors It has been reported that "planned price reductions for both the EOS R7 and EOS R10, which were set for May, have now been cancelled in the U.S." This is disappointing news for those looking to purchase an inexpensive mirrorless camera since it seems these price cuts would have been substantial.
On the plus side, if you live in the UK or EU, Canon Rumors says its source has claimed that the Canon EOS R7 and EOS R10 price drops "are still scheduled to happen."
It has the potential to shift, yet it serves as an additional indicator of the considerable geographic disparities we may encounter this year concerning promotions and price structures.
Certainly, nothing is guaranteed at this moment, but should the USA and Japan reach an agreement that lessens the effect of these tariffs, circumstances might shift accordingly. Nonetheless, based on current conditions, the Canon EOS R10 remains our top recommendation. best camera for beginners ) and its mid-tier EOS R7 counterpart won't be as attractively priced as they could have been this year.
Sadly, this might only mark the beginning of another turbulent year for photography enthusiasts.
Analysis: The situation could deteriorate significantly.
USA Price Updates! Due to new tariffs, most of our US prices have increased. Please check our US web site for details. Prices in other countries are currently unchanged. https://t.co/w40IiwMA02April 6, 2025
Obviously, not capitalizing on possible significant decreases in camera prices is unfavorable, especially when considering purchasing an EOS R7 or EOS R10. However, preliminary indications suggest that conditions might deteriorate rapidly, notably within the U.S. market.
During the weekend, Blackmagic released the statement mentioned earlier, verifying that their pricing within the U.S. has gone up because of newly implemented tariffs. For certain products, this increase was quite significant; for instance, the price of the new Blackmagic Pyxis 12K G2 saw an impressive hike of about 32%.
Could this be indicative of what we can expect from other camera makers as well? It’s challenging to make definitive predictions at this moment, but it seems quite plausible. Many of Canon’s products are manufactured in Japan, which faces a 24% tariff. On the other hand, Nikon produces much of its mid-range gear in Thailand, where tariffs stand at 36%.
Unless we see some rapid trade deals that reduce these tariffs, it's fair to assume that many camera bodies, lenses, and accessories – perhaps most – will become much more expensive this year.
Should this occur, we could anticipate an uptick in used price tags as more deal-seekers emerge and the stockpile before the tariff kicks in begins to diminish. To put it differently, you might find it wise to postpone upgrading your camera equipment momentarily or view it as a reprieve from the persistent urge for new gadgets—commonly referred to as GAS within photography communities.
It's time to brace ourselves for a rocky ride.
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