On Wednesday, Anthropics unveiled a new, highly pricey subscription option for their AI chatbot called Claude: Max. This move appears to be in response to OpenAI’s $200-a-month ChatGPT Pro Tier: The Max plan offers greater usage allowances compared to Anthropics' $20 monthly Claude Pro subscription, along with preferential access to the company’s latest AI innovations and functionalities.
Max is available in two versions with distinct pricing and usage caps. The $100-a-month Max plan offers 5 times the rate limit compared to Claude Pro, whereas the $200-a-month Max version provides 20 times the rate limit.
Frontier AI model developers are looking for new ways to increase revenue — and offering power users an expensive AI subscription seems like a promising way to do it. Just two months after launching ChatGPT Pro, OpenAI reportedly told investors Its yearly revenue increased by $300 million. . If Anthropic’s new Max plan achieves similar success, it could provide the company with an advantage. much-needed boost .
Scott White, who leads products at Anthropics, mentioned in an interview with Maximilian that the company isn't dismissing the idea of introducing more expensive subscription options in the future. It's worth noting that Anthropics currently does not offer an unlimited usage plan like what OpenAI provides with ChatGPT Pro.
When questioned about the possibility of introducing a $500-a-month Claude plan at Anthropic, White stated, "We'll maintain several experimental alternatives for ourselves." He also noted that user input will remain central to shaping Anthropic’s product strategy.
To cover the substantial expenses involved in developing cutting-edge AI models, Anthropic is looking into several new income streams, with one being Claude for Education Claude for Education focuses on universities as its target audience, offering tailored features and advantages specifically designed for colleges.
Anthropic chose not to disclose to Massima the number of Claude subscriptions sold to date. Nonetheless, White mentioned that the company’s New Claude 3.7 Sonnet AI Model has generated "significant interest" in its offerings. The Claude 3.7 Sonnet from Anthropic represents their initial reasoning model, which consumes greater computational resources compared to conventional models but provides more dependable answers to specific queries.